WordPress Trade Website, Local SEO & Facebook Pixel | Hunts Home Projects
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🎯 The Challenge
Stephen Hunt runs a sole trader building and landscaping business on the Northumberland coast. He had a WordPress website that existed but was not converting. Contact forms were not routing enquiries to his email. There were no click-to-call buttons despite most visitors coming from mobile. The layout was inconsistent across pages and poorly optimised for mobile. Google had indexed draft page versions labelled "home-new" and "services-new" causing broken URL errors in Search Console. No Google Business Profile existed, making the business invisible in local map searches. The Facebook Pixel had never been installed, and Stephen planned to run Facebook ads for traffic. He had no technical knowledge and needed everything handled reliably without explanations — just results.
💡 Our Solution
Phase 1 — Site Rebuild ($300 flat): The site was rebuilt using Elementor Pro with a conversion-first approach. Each service page was structured as a self-contained funnel: strong headline, service description, before-and-after image slider using Unlimited Elements, client reviews, and a contact form — all on one page so visitors could enquire without navigating elsewhere. Page-specific CTAs were added across all services. WhatsApp CTA and live chat widgets were installed as floating buttons on all pages. A Bespoke Builds page was created and added to the navigation. Instagram feed integrated and sized for desktop and mobile. Click-to-call buttons added throughout.
Phase 2 — Local SEO, GBP and Facebook Pixel ($370 flat): Google Business Profile created, verified, and approved with correct categories, service listings, and location targeting across eight Northumberland towns. On-page SEO implemented across all pages with local keyword targeting and correct heading hierarchy. Google Search Console connected and sitemap submitted. Broken URL 301 redirects set up clearing all Search Console errors. Facebook Pixel installed site-wide with PageView, Lead events on form submissions, Get a Quote button clicks, and service page view tracking. Domain verified in Facebook Business Manager.
🏆 The Result
Delivered a fully functional, conversion-focused WordPress trade website with reliable enquiry routing, mobile-optimised click-to-call and WhatsApp contact, and before-and-after sliders for showcasing completed projects. Google Business Profile verified and approved by Google. Search Console errors cleared via 301 redirects. Facebook Pixel active with confirmed event tracking before first ad campaign. Client confirmed: "You have done a brilliant job — I'm very happy with the site." Stephen became a long-term client, returning months later for a brand rename and niche refinement to Hunts Landscaping and Renovations — a direct result of the business growth the site supported. Total investment across both phases: under $400.